[ client ]
rv capital
[ industry ]
Finance
[ services ]
- Visual Identity Refresh
- Logo Redesign
- Website Redesign & Webflow Development
- WordPress to Webflow Migration
- Homepage Intro Video Editing
- Visual Direction & Photo Sourcing
- Business Card Design (Print & Digital)
[ role ]
Web Design, Webflow Development & Visual Direction
[ the brief ]
RV Capital is a private investment firm specializing in high-value hospitality assets across Asia-Pacific and the Middle East, with a team bringing 20+ years of institutional investment experience from firms like KKR, Goldman Sachs and Credit Suisse. Their existing digital presence no longer matched that level of credibility — the brief was to build a new identity and website that would inspire trust, expansion, communicate expertise, and position RV Capital as a forward-thinking leader in the investment space.
[ the approach ]
I migrated the site from WordPress to Webflow, taking development on myself to move quickly and give the new identity the level of customization it needed. That shift paired naturally with a clean, Swiss-inspired visual direction — minimal, structured and timeless, reflecting the firm’s own values of precision and clarity. Working alongside a graphic designer, I helped refine and upgrade the company’s logo to match the refreshed identity, then carried that same direction through to the homepage’s intro video and the firm’s business cards, designed in both print and digital formats. Photography and visual direction throughout the site were sourced and art directed to match the same restrained, high-end tone
[ the outcome ]
RV Capital launched with a digital presence that finally matched the caliber of its portfolio. Two years on, I’m still working with them on an ongoing basis — new features, site updates and maintenance as the firm and its portfolio continue to grow.
